It made the whole experience more special,” said Emily Heyward, co-founder and chief brand officer at Red Antler. I’m sure anyone would have done amazing work for them, but because we had a personal understanding of the FOLX audience and what they are looking for, we were able to be bold and brave with the branding in a way that maybe others wouldn’t have. By working with a queer-led team at Red Antler, we were able to speak openly about what we could accomplish and what we needed to do that.”
“I wanted to create something that wasn’t just about healthcare, but a brand that was sexy and embodied what it feels like to live and love freely. “I felt that it was a necessity to work with a design team that also understood that and was able to bring that to the core of every FOLX’s design,” Breitenstein adds.
It's a very personal topic that has come from experiencing years of discrimination and discomfort in healthcare,” explains A.G. “For everyone at FOLX, this is more than just a company. Better still, according to the company, it all comes without “the judgment” or “having to explain yourself.”
Folx healthcare how to#
Available today in 11 states-California, Connecticut, Delaware, Florida, Illinois, Massachusetts, North Carolina, New York, Texas, Virginia, and Washington-FOLX is also launching a knowledge library as a free online resource for all things queer and trans health, written by FOLX clinicians, team members, and the community, answering questions and addressing concerns on an array of topics like what to expect from hormone replacement therapy or even helpful tips on how to negotiate the health care system.Įverything ships to their customers discreetly, and they have unlimited access to the brand’s experienced clinicians. Breitenstein worked with the agency Red Antler to form an entirely queer design team, lending authenticity to the company's identity, a critical component when it comes to health providers.įOLX focuses on providing health services such as hormone therapy, PrEP, STI testing, erectile dysfunction treatment, skincare, and hair loss, specifically serving the LGBTQIA+ community. For a brand and visual identity to match its mission, FOLX founder A.G. FOLX leverages the advantages of telemedicine to provide healthcare that meets the needs of queer and trans patients. Privacy and safety concerns also loom large, in addition to the discrimination many in the Queer community face. Living outside of a big city makes finding specialists difficult, and visits often require long traveling times. But there are other instances where the nascent platform can provide healthcare, especially to underserved patients like queer and trans folks. This brings FOLX's total funding to $59.4M to date.Telemedicine, the practicing of medicine remotely from patients, is still in the early days, seeing inroads in niche fields such as mental health and dentistry.
Folx healthcare series#
The company raised $30M in a Series B round on Oct 12, 2022. Written by FOLX clinicians, its team, and community, this content will fill a need for accessible Queer and Trans focused health content that is informative, accessible and compelling.įOLX is backed by Bessemer Venture Partners, 7wireVentures, Foresite Capital, Polaris Partners, Define Ventures, and others. This first-of-its-kind content hub will serve as a free resource for all things Queer and Trans health. The company is headquartered in Boston, Massachusetts.įOLX Health provides end-to-end virtual primary care, HRT, PrEP, care navigation, content, and community through a diverse network of queer and trans-specialized providers.įOLX Health established the FOLX HRT Care Fund which redistributes financial resources from allies inside and outside of the LGBTQIA+ community to support trans, nonbinary, and intersex folks to access hormone replacement therapy care through FOLX.įOLX is also launching the FOLX Library. FOLX is the first digital healthcare service provider designed by and for the medical needs of the LGBTQIA+ community.įOLX delivers a new standard of healthcare that's built to serve LGBTQIA+ people, rather than treat them as problems to be solved.įOLX was founded in 2020 by A.G.
0 kommentar(er)
